Fact-checking an AI marketing draft means verifying both what it says and what it implies. A plausible product benefit, discount claim, or deadline can sound certain even when nobody supplied it. Make a separate review pass using the actual product information and Shopify offer settings, then inspect the final message. Polished design is not evidence that the promise is accurate.
Mark the claims that need evidence
Review measurements, materials, included items, pricing, savings, shipping promises, and product performance statements. Compare them with approved store information. If a claim has no reliable source, remove it or ask the responsible person to verify it.
Check examples and testimonials especially carefully. Do not publish invented customer experiences, made-up results, or a generated quote attributed to a real person. A polished example should be clearly illustrative when it is not an actual event.
Separate a fact from the conclusion drawn from it
A product being water-resistant does not automatically establish that it is suitable for prolonged immersion. A fabric containing a particular fiber does not by itself prove a health or environmental benefit. Check the exact scope of the approved specification and remove stronger conclusions that the draft has added.
Use the most direct current evidence available: the approved catalog for product details, the configured offer for discount rules, and the responsible operations team for shipping promises. An old campaign is useful context but may contain a price or availability statement that is no longer true. A second AI-generated answer is not independent verification of the first.
For important claims, keep a short ledger with the sentence, its source, the person responsible, and the resolution. Mark unresolved claims clearly. This is especially helpful when design and language review happen in parallel, because a polished block can otherwise make an unverified sentence look final.
Verify the operational details
In Sendvio, inspect the actual audience, discount configuration, links, and activation state. The copy may say “repeat customers only” while the selected audience is broader. The promise and setup must agree.
Review each language version for numbers and conditions, not just grammar. An expiry, unit, or minimum spend can change accidentally during revision. Keep the factual brief available to every reviewer.
Check calculations and implied comparisons
If the email advertises a saving, recalculate it using the legitimate current comparison price and the actual offer. Distinguish a percentage discount from a fixed amount and confirm what products qualify. A mathematically correct saving can still be misleading if it compares unlike quantities or includes items the customer does not receive.
Read images and headings as claims too. “Complete set” beside a photograph can imply that all pictured accessories are included, even when the paragraph lists fewer items. Review the impression created by the whole block, not just whether each sentence is technically defensible in isolation.
Check translated numbers independently from prose. A fluent version can still contain the previous campaign's date or a decimal error. Follow the final link and confirm that the customer sees the same product, offer, and terms. This is where copy review meets the actual purchase experience.
Finish with a real preview
Use representative customer data, including missing fields and long values. Follow the destination and test the offer. Then read the final message as a customer who has not seen the brief.
Record the approved version and who resolved uncertain claims. If a later revision changes facts, repeat the affected checks rather than assuming the earlier approval still applies. AI can accelerate drafting, but a reliable campaign depends on a review process that separates fluent language from verified information.
When evidence remains unavailable, use a narrower verified statement or remove the claim. Do not replace uncertainty with softer-sounding wording that makes the same unsupported promise. A campaign can be persuasive through useful detail, clear examples, and relevance without adding facts the business cannot stand behind.