How sales are attributed to your messages
"Sales" on a campaign or automation means orders placed shortly after someone opened or clicked it.
In this article you will understand where the sales numbers come from.
Steps
- When a subscriber opens or clicks a message and then places an order within the attribution window, that order is counted as a sale from that message.
- The window is a number of days you choose in Settings → Attribution window. A shorter window is stricter; a longer one gives credit to messages that took longer to work.
- Use the same attribution window and reporting period when comparing Sendvio campaign and automation results.
- Numbers will not match Shopify's total sales exactly. They show the part of your sales your messages helped with.
Try these steps in Sendvio
Enter your Shopify store name to open Settings: Attribution window in Sendvio, inside your Shopify admin. It opens in a new tab, so you can keep this guide alongside it. Shopify may ask you to sign in.
Follow the steps above to select the relevant item. Navigation for this task:
SendvioSettingsAttribution window
For my-store.myshopify.com, enter my-store. We remember it in this browser only.
Still need help?
Write to us and include your store name and, if it is about a message, the recipient's email or phone. We answer every email.