What is double opt-in?
With double opt-in, a new subscriber has to click a confirmation link before receiving anything else.
In this article you will decide whether double opt-in is right for your store.
Steps
- Single opt-in: the person signs up and is subscribed right away.
- Double opt-in: the person signs up, receives a confirmation email, and is subscribed only after clicking the link in it.
- Double opt-in asks the subscriber to confirm access to their inbox. It helps reduce mistyped addresses and unwanted signups.
- Choose the setting that fits your signup process and consent requirements. Check that the confirmation email reaches subscribers and clearly explains the next step.
- You switch between them in Settings → Marketing double opt-in.
Try these steps in Sendvio
Enter your Shopify store name to open Settings: Marketing double opt-in in Sendvio, inside your Shopify admin. It opens in a new tab, so you can keep this guide alongside it. Shopify may ask you to sign in.
Follow the steps above to select the relevant item. Navigation for this task:
SendvioSettingsMarketing double opt-in
For my-store.myshopify.com, enter my-store. We remember it in this browser only.
Still need help?
Write to us and include your store name and, if it is about a message, the recipient's email or phone. We answer every email.