What is a segment?
A segment is a group of customers that share something: where they live, how much they buy, whether they opened your last emails.
In this article you will understand segments and where they come from.
Steps
- A segment groups contacts using shared criteria, such as location, orders, tags or engagement. Use it to target a relevant message.
- In Audience → Manage contacts, apply filters and save them as a Sendvio segment.
- You can also create a segment in Shopify → Customers → Segments and use the synced segment in Sendvio.
- Open the segment to review its contacts and criteria. You can start a campaign from its audience context.
- Always check the campaign’s final audience and eligible recipient count before sending.
Try these steps in Sendvio
Enter your Shopify store name to open Audience overview in Sendvio, inside your Shopify admin. It opens in a new tab, so you can keep this guide alongside it. Shopify may ask you to sign in.
Follow the steps above to select the relevant item. Navigation for this task:
SendvioAudience
For my-store.myshopify.com, enter my-store. We remember it in this browser only.
Still need help?
Write to us and include your store name and, if it is about a message, the recipient's email or phone. We answer every email.