Turn double opt-in on or off

Double opt-in asks new subscribers to confirm by clicking a link in an email before they count as subscribed.

Updated September 21, 2026 · 1 min read

In this article you will decide whether new signups must confirm their email.

Steps

  1. Go to Settings → Marketing double opt-in (under Trust & Compliance).
  2. Turn it on or off.
  3. When it is on, people who sign up through a popup or an import receive a confirmation email and only count as subscribed after they click it.
Test the signup and confirmation flow after changing this setting. A subscriber must complete confirmation before receiving marketing when double opt-in applies.

Try these steps in Sendvio

Enter your Shopify store name to open Settings: Marketing double opt-in in Sendvio, inside your Shopify admin. It opens in a new tab, so you can keep this guide alongside it. Shopify may ask you to sign in.

Follow the steps above to select the relevant item. Navigation for this task:

SendvioSettingsMarketing double opt-in
For my-store.myshopify.com, enter my-store. We remember it in this browser only.

Still need help?

Write to us and include your store name and, if it is about a message, the recipient's email or phone. We answer every email.

Email support@sendvio.com