Campaigns vs automations: which one do I need?
Both send emails and texts. The difference is what starts them.
In this article you will choose the right tool for what you want to send.
Steps
- A campaign is sent once, by you, to a group of people at a time you choose. Use it for news: a sale, a new collection, a holiday message.
- An automation is sent by the app, to one person at a time, when something happens to them: they subscribe, leave a cart, place an order, or a product they wanted is back. You set it up once and it keeps running.
- Most stores use both: campaigns for the calendar, automations for the moments that repeat with every customer.
- If you are starting out, turn on the Welcome and Abandoned cart automations first, then send a campaign when you have something to say.
Try these steps in Sendvio
Enter your Shopify store name to open Campaigns in Sendvio, inside your Shopify admin. It opens in a new tab, so you can keep this guide alongside it. Shopify may ask you to sign in.
Follow the steps above to select the relevant item. Navigation for this task:
SendvioCampaigns
For my-store.myshopify.com, enter my-store. We remember it in this browser only.
Still need help?
Write to us and include your store name and, if it is about a message, the recipient's email or phone. We answer every email.